Sr. Product Marketing Manager

Arlington, VA
Full Time
Marketing
Experienced
About The Health Management Academy:
The Health Management Academy (THMA) brings together health system leaders and innovators to collectively address the industry’s biggest challenges and opportunities. By assisting executives in cultivating peer networks, understanding key strategic trends, establishing pragmatic partnerships, and developing next-generation leaders, our members are better positioned to lead industry transformation.  

The Health Management Academy offers a dynamic atmosphere with significant opportunities for employees. If you are interested in contributing to a member-centric, creative, and collaborative workforce while deeply influencing top leaders and institutions in healthcare, THMA could be the right place for you!

Position Summary:
Reporting to the VP, Marketing, the Sr. Manager, Product Marketing will partner cross-functionally with THMA Insights and Sales teams functioning as the Marketing liaison to translate brand offerings into solid value propositions and develop content, communicating effectively to personas across the buyer’s journey. The leader in this role would also partner with Marketing’s Digital and Marketing Operations (MOPs) team members to drive organizational growth via brand awareness by generating a robust content marketing strategy, establishing a SEO strategy, and generating qualified leads. Tactics would be implemented through brand-related prospect marketing activities, including events, programs, and the establishment and implementation of THMA’s thought leadership strategy.

The ideal candidate will demonstrate expertise creating and implementing marketing strategy in the areas of market segmentation, campaigns, omnichannel strategy, full funnel marketing, webinar marketing, public relations, and thought leadership. They will also demonstrate technical skills such as managing brand consistency, content optimization, email marketing, search marketing, social media, SEO, and digital marketing.

The Sr. Manager, Product Marketing will be responsible for managing the development and tactical implementation of programmatic prospect campaigns. KPIs for this role will align with marketing lead generation and revenue goals. The candidate in this role would leverage creative, website, SEO/SEM, cross-functional team utilization, thought leadership initiatives and social media platforms to demonstrate the value of THMA products.

The leader in this role should be commercial-leaning, data-driven and creative. They should be a strong writer and communicator, have a firm grasp of current marketing tools and strategies, and be able to create and execute marketing programs and campaigns from conception to implementation and optimization.

Primary Job Duties:
  • Responsible for development and execution of THMA’s product marketing strategy, which would include deep knowledge on successful implementation of campaigns, content, SEO, and thought leadership strategies.
  • Develop personas and create campaigns designed to increased awareness, leads and strategic marketing message penetration with key audiences.
  • Collaborate with various departments and across multiple stakeholders to align campaign strategies with the overall THMA strategy.
  • Analyze the outcomes of each campaign by collecting and interpreting data, providing formal executive level readouts and reporting, and using this information to continually improve strategies and outcomes.
  • Analyze and report on the effectiveness of brand related marketing campaigns, making data-driven decisions to optimize results.
  • Build and maintain positive relationships with media outlets, manage press releases, and shape THMA’s company voice, increasing share of voice (SOV).
  • Understand and utilize Salesforce to retrieve data analytics allowing for more informed marketing decisions.
  • Serves as THMA’s Brand SME, providing guidance and support to team members for proper brand amplification, enabling strategic goal achievement and high-quality delivery of value.
  • Willingness and creativity in providing company-wide marketing education; strong presentation skills
  • Optimize, expand, and drive campaign efficiencies, tracking and funnel conversion metrics.
  • Other duties as assigned.

Minimum Qualifications:
  • Bachelor's degree in marketing, advertising, communications or related field
  • 8+ years’ experience in strategic or product marketing roles
  • Healthcare experience required 
  • Demonstrated strong communication skills - writing, presentation development, collateral development
  • Ability to partner cross-functionally
  • High proficiency with MS Office (Excel, Word, Outlook, PowerPoint)
  • Experience with SEO strategy development with deep expertise in content marketing and content development
  • Experience creating and managing integrated thought leadership strategy via multi-channel delivery – from submitting abstracts for podium presence to comprehensive brand strategy
  • Preferred experience with Salesforce, able to differentiate data from Salesforce reports and dashboards

Interpersonal Skills & Attributes:
  • Must possess high emotional intelligence
  • Ability to translate product and feature and benefits into easily understood value-driven messages that can be used to amplify our brand
  • Ability to communicate product information in a concise and understandable manner for optimal conversion
  • Mastery of Microsoft Office (Word, Excel, PowerPoint)
  • Familiarity with SharePoint and website content management systems
  • Must enjoy working with information that is technical in nature and tailoring that information for both lay and specialized audiences
  • Demonstrated ability to collaborate with and support multiple stakeholder groups with competing priorities
  • Flexible; able to thrive in a fast-paced, ever-changing environment
  • Possess confidence and poise when presenting to and interacting with executive leadership
  • Results-oriented and commercial-leaning with a data-driven personality

Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is required talk and hear. Specific vision abilities required by the job include close vision, and distance vision, and the ability to work with screens or monitors for prolonged periods of time. This position is primarily a sedentary job where the team member will be seated for the majority of the day.

Notice of Equal Opportunity Employment:
The Health Management Academy is committed to providing equal employment opportunity to all persons regardless of age, color, national origin, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, THMA will provide reasonable accommodations for qualified individuals with disabilities. THMA’s goal is for our people to reflect the communities in which we live and serve and to ensure representation of women, people of color, veterans and individuals with disabilities in our organization.

Compensation and Benefits:
Starting salary from $130,000-140,000 per year.

THMA offers a comprehensive slate of benefits including health insurance, dental insurance, vision insurance, 401(k) matching, cell phone and commuter reimbursements, generous paid time off, and paid parental leave. We also offer non-monetary benefits designed to support team members fully including learning and development programs, coaching for working parents and caregivers, free therapy and professional coaching sessions, one-on-one financial coaching, and free legal support services.
Share

Apply for this position

Required*
Apply with Indeed
We've received your resume. Click here to update it.
Attach resume or Paste resume
Attach resume as .pdf, .doc, .docx, .odt, .txt, or .rtf (limit 5MB) or Paste resume

Paste your resume here or Attach resume file

150
Invitation for Job Applicants to Self-Identify as a U.S. Veteran
  • A “disabled veteran” is one of the following:
    • a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or
    • a person who was discharged or released from active duty because of a service-connected disability.
  • A “recently separated veteran” means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.
  • An “active duty wartime or campaign badge veteran” means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.
  • An “Armed forces service medal veteran” means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.
Veteran status


Voluntary Self-Identification of Disability
Voluntary Self-Identification of Disability Form CC-305
OMB Control Number 1250-0005
Expires 04/30/2026
Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Please check one of the boxes below:

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

You must enter your name and date
Human Check*